A brand is the identity of a specific product, service, or business. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo. Every site deserves to have its own brand identity. You can promote your site with your own brand. Question is how to do that?

Just add this brand identity by adding the favicon code in your wordpress site.
You can adding favicon code in your header.php file, or you can make it easier for yourself by simply adding the following code in your functions.php file.

// add a favicon to your
 function blog_favicon() {
 echo '<link rel="Shortcut Icon" href="'.get_bloginfo('wpurl').'/favicon.ico" />';
 }
 add_action('wp_head', 'blog_favicon');

And upload your favicon.ico file in the root folder of your server.

That’s it!

Tags: branding, favicon, gravatar, page, wordpress